Project Seven

Link: Consumer Behavior Profile Project

What it is: A brief and concise presentation on Paycom’s potential consumers along with their consumer journey. The slide deck also has marketing strategies to best target each consumer for Paycom’s SaaS products.

What I learned: Through this presentation and many others preceding this page, I was able to present to a wide audience on my findings after conducting personal research. The presentation itself presents concise writing skills demonstrating my ability to communicate findings in a short amount of time.

What I would have done differently: Adding more consumer profiles beyond the initial three would prove useful for my own knowledge and understanding of the company along with it’s products.